Elizabeth Hammack

Learning How Culture, Voice, and Perspective Connect to Shape Idenity 

My Work
A black and white photo of a young woman sitting on a stool, looking at the camera with a slight smile. She has long dark hair, a nose piercing, and is wearing a light-colored, crinkled shirt with rolled up sleeves, dark jeans, and various jewelry including rings, bracelets, and necklaces. She is resting her head on her left hand with her elbow on her knee, and her right hand rests on her thigh.

Recent Work

A person pouring a sparkling water drink into a cocktail glass with strawberries and lime slices on top, with a sign in the background that reads 'Drink Like You Mean It' and a display of fruit and drinks on a table, green grass at the foreground.
Person preparing a fish fillet on a wooden cutting board outdoors, with filleted fish on ice underneath and whole fish on a nearby table.

The Free Spirits Company

Debonair Events

A close-up photo of a person wearing a striped knit sweater and jeans, with a partially visible aluminum water bottle resting on the sweater.

Tahoe Artisan Water

View Work
A woman sitting on a stool, smiling at the camera, with her left hand on her head and dressed in a white, crinkled shirt and blue jeans.

From politics to public relations, I’ve found myself intrigued by the intersection of culture, brand strategy, and storytelling. I approach PR with curiosity about the world around me, looking for patterns in the seemingly unimportant and finding ways to connect people with brands in ways that feel genuine and familiar. I’m particularly drawn to the lifestyle and wellness brands with strong identities, nuanced perspectives, and a desire to build community. 

My Story

See My Full Story

Skills

Brand Strategy

Building cohesive brand identities through brand values, audience, positioning, and visual language to create a clear perspective.

Translating brand strategy into stories and visual experiences that resonate with and engage audiences

Content Marketing

Copywriting

Intentional language and storytelling to develop a distinct brand voice and communicate ideas in ways that feel clear, authentic, and memorable.

Public Relations

Building a strong brand presence and reputation through transparent communication and community building

Creative Direction

Combining strategy with creativity to shape the visual and written direction of a brand so every element is cohesive within a larger goal

View Resume
Color chart on brown paper with various shades of paint, each labeled with color name and code, including greens, pinks, blues, purples, and neutrals.
A collection of colorful brush tip markers scattered on a white surface, with some markers uncapped and a few small printed photos nearby.