The Free Spirits Company
Drink Like You Mean It.
Summer 2026
Exploring How a Brand Can Enter a New Market Segment, While Maintaing a Strong Brand Identity
“Her thinking was rad - shows real promise”
Founder & Owner of The Free Spirits Co.
Previous President at Grey Group
Recently, The Free Spirits Company transitioned between creative agencies with the goal of increasing consumer engagement and retention rates. When I joined the Lupine Hammack Creative Studio Team for my Summer 2026 internship, they had already begun seeing the results they were hoping for. My role was to create a summer socials campaign that would continue to strengthen the brand’s relationship with their existing consumer base and potentially bring them into a new one. Through this campaign I followed the opportunity to bring The Free Spirits Company into the health and wellness conversation, but I had to answer one question:
How Do I Bring The Free Spirits Company Into the Wellness Conversation Authentically?
Client
The Free Spirits Company
Project
Summer Social Campaign
Role
Creative Strategy, Consumer Research, Campaign Concept, Copy Development
Finalized Socials Carousels
My Approach
01 - Research: Understanding the current consumer base and identifying opportunities
02 - Insight: Exploring the balance between health-conscious living and social experiences
03 - Concept: Creating a campaign around the idea that wellness doesn’t mean giving something up
04 - Execution: Translating the idea into targeted campaigns, emphasizing lifestyle over product
More Creative Works With The Free Spirits Company
