As an Account Executive with Allen Hall Public Relations, I have the opportunity to work alongside a team of three like-minded student professionals and contribute to communication for a real-world client.

During my experience, I’ve been able to apply my interests in social media, visual design, and communication to client work. From developing social media content and other visual media formats, I’ve gained a deeper understandign of how creative execution supports a larger communication strategy.

This opportunity allowed me to see how the creative and strategic sides of public relations come together. I’ve learned to approach content with a deeper understanding of the client’s visual goals and find out how that aligns with the existing brand identity to better create successful visual communications. Most importantly, it has allowed me to continue exploring how visual storytelling can make a brand more recognizable, approachable, and meaningful.